{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125ml","title":"K18 TripleBright Oxidation Defense Purple Shampoo 125ml","description":"\u003cp data-start=\"233\" data-end=\"438\"\u003eReset your blonde with the K18 Purple Shampoo. This advanced, triple-action formula works beyond traditional toning shampoos to remove buildup, neutralise brassiness and help prevent future discolouration.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"678\"\u003eDesigned to target metals and minerals from hard water, it helps restore clarity and brightness while keeping tone balanced and even. The easy-to-apply foam ensures even distribution for consistent results without over-toning or staining.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"760\"\u003eA next-generation purple shampoo for cleaner, brighter and more balanced blonde.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"1022\"\u003e\u003cstrong data-start=\"767\" data-end=\"779\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-start=\"779\" data-end=\"782\"\u003eRemoves buildup from metals and minerals\u003cbr data-start=\"822\" data-end=\"825\"\u003eNeutralises yellow and brassy tones\u003cbr data-start=\"860\" data-end=\"863\"\u003eHelps prevent future brassiness\u003cbr data-start=\"894\" data-end=\"897\"\u003eRestores a brighter, more even blonde tone\u003cbr data-start=\"939\" data-end=\"942\"\u003eFoam formula for easy, even application\u003cbr data-start=\"981\" data-end=\"984\"\u003eDoes not stain or over-tone the hair\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1045\"\u003e\u003cstrong data-start=\"1029\" data-end=\"1045\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1047\" data-end=\"1155\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1075\"\u003eTriple-Action Technology\u003c\/strong\u003e\u003cbr data-start=\"1075\" data-end=\"1078\"\u003eRemoves buildup, neutralises brass and defends against future discolouration.\u003c\/p\u003e\n\u003cp data-start=\"1157\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1182\"\u003eMetal \u0026amp; Mineral Detox\u003c\/strong\u003e\u003cbr data-start=\"1182\" data-end=\"1185\"\u003eHelps eliminate impurities from hard water that dull blonde hair.\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1349\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1280\"\u003eTone-Correcting Pigments\u003c\/strong\u003e\u003cbr data-start=\"1280\" data-end=\"1283\"\u003eBalance unwanted warmth while maintaining natural-looking results.\u003c\/p\u003e\n\u003cp data-start=\"1351\" data-end=\"1428\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1371\"\u003eFoam Application\u003c\/strong\u003e\u003cbr data-start=\"1371\" data-end=\"1374\"\u003eEnsures lightweight, even coverage from roots to ends.\u003c\/p\u003e\n\u003cp data-start=\"1435\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1435\" data-end=\"1449\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1451\" data-end=\"1568\"\u003eApply to wet hair.\u003cbr data-start=\"1469\" data-end=\"1472\"\u003eDistribute evenly and lather from roots to ends.\u003cbr data-start=\"1520\" data-end=\"1523\"\u003eLeave on for 1–3 minutes.\u003cbr data-start=\"1548\" data-end=\"1551\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1575\" data-end=\"1583\"\u003e\u003cstrong data-start=\"1575\" data-end=\"1583\"\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1585\" data-end=\"1675\"\u003e\u003cstrong data-start=\"1585\" data-end=\"1618\"\u003eWho is this shampoo best for?\u003c\/strong\u003e\u003cbr data-start=\"1618\" data-end=\"1621\"\u003eIt is ideal for blonde, highlighted or lightened hair.\u003c\/p\u003e\n\u003cp data-start=\"1677\" data-end=\"1761\"\u003e\u003cstrong data-start=\"1677\" data-end=\"1707\"\u003eDoes it remove brassiness?\u003c\/strong\u003e\u003cbr data-start=\"1707\" data-end=\"1710\"\u003eYes, it neutralises unwanted yellow and warm tones.\u003c\/p\u003e\n\u003cp data-start=\"1763\" data-end=\"1860\"\u003e\u003cstrong data-start=\"1763\" data-end=\"1798\"\u003eWill it stain my hair or hands?\u003c\/strong\u003e\u003cbr data-start=\"1798\" data-end=\"1801\"\u003eNo, it is designed to tone without staining or over-toning.\u003c\/p\u003e\n\u003cp data-start=\"1862\" data-end=\"1979\"\u003e\u003cstrong data-start=\"1862\" data-end=\"1918\"\u003eWhat makes it different from regular purple shampoo?\u003c\/strong\u003e\u003cbr data-start=\"1918\" data-end=\"1921\"\u003eIt removes metals and minerals while also correcting tone.\u003c\/p\u003e\n\u003cp data-start=\"1981\" data-end=\"2060\"\u003e\u003cstrong data-start=\"1981\" data-end=\"2011\"\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr data-start=\"2011\" data-end=\"2014\"\u003eUse as needed to maintain brightness and tone.\u003c\/p\u003e\n\u003cp data-start=\"2062\" data-end=\"2170\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2062\" data-end=\"2102\"\u003eCan it help with hard water buildup?\u003c\/strong\u003e\u003cbr data-start=\"2102\" data-end=\"2105\"\u003eYes, it helps remove buildup from minerals that affect hair tone.\u003c\/p\u003e","brand":"My Place","offers":[{"title":"Default Title","offer_id":52807945781429,"sku":null,"price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/3049\/4389\/files\/B21184D5-39B7-40BA-A561-8B2D5DA2A27A.webp?v=1784174326","url":"https:\/\/www.myplacesalon.co.nz\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125ml","provider":"My Place","version":"1.0","type":"link"}